Hutt and Speh (2001) notice that such virtual marketplaces enable firms and their suppliers to conduct business in real time as well as simplify buy processes and cut prices.
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Whereas B2C goods often have a wider and more general audience, B2B services and products are usually marketed to a distinct set of customers with explicit challenges and needs.
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The following is perhaps the one biggest fallacy in B2B advertising, and it derives from the very name: advertising and marketing to businesses, instead of people.
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Many enterprise-to-enterprise markets have some overlap with shopper markets, for example, a cleansing company could present both residential and commercial companies.
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If individuals can’t find your online business by way of social media, they will look for your competitors who ARE present on most popular social channels.